Influencer marketing basically a process where a brand collaborating with an online influencer to market one of its products or services.
Influencers connect a brand to their large audience or we can say Followers. Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market.

Traditional marketing offers the old ways of promotion in which brands would advertise them through billboards, magazines, print and TV ads, etc. It is also known as outbound marketing where marketers deliver their message coming to the people in a way they might not be interested in and by interrupting their routine.
On the other hand, influencer marketing is a newer concept that involves the most used internet category, i.e., social media. Based on influencers, it provides a dedicated following to market the products and services.

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.